The Green Economy, why now?
Ideally you would reverse the order: search your self for the message so epic that you are compelled to bring it in the way that only you can. Epic is about bringing it. Epic is about showing unique value. Epic is provoking and illuminating and being insanely useful and reaching people emotionally and shifting the paradigm a lot or a little. Epic is scary. It moves you outside your comfort zone. Instead of following a leader, you are the leader, and the only thing to follow is the voice at your core, your actions and mistakes and triumphs and feedback.
Social progress depends on the policy choices, investments, and implementation capabilities of multiple stakeholders – government, civil society, and business. Action needs to be catalysed at country level. By informing and motivating those stakeholders to work together and develop a more holistic approach to development, I am confident that social progress will accelerate.
Great definition of happiness!
On a daily basis, we are bombarded with 1000’s of commercial messages. They are all fighting to be top of mind, your mind! Well, that is hardly working, as we become immune to this information overflow. Only when a campaign is very funny or controversial, it will draw our attention.
A very simple, yet profound way to attract customers is to have employees who are really smiling. These employees (either fact to face or online) are a real magnet for your business. So, this is easy, you might say. But it is not. I am talking about a real, a genuine smile here. And many employees are not happy in their work, as a matter of fact. So, if these unhappy employees do smile, then it will be artificial and that will not create the right vibrations to be attractive.
It takes quite a lot of work, especially from managers to enable their employees to be happy and engaged. Employee Engagement should be a critical activity in each manager’s toolbox.
Smiling is also not limited to employees. Managers have a huge and positive influence if they smile as well!
Are your employees smiling?
Enthusiasm drives Excellence!
Connecting the dots!
Well, this looks like the chicken or the egg problem. Isn’t it? Many supermarkets are checking the numbers, whether they should keep a product in their assortment. If a product doesn’t meet a certain threshold (minimum numbers sold), then they will remove it from their assortment.
This means, that as a customer, you can no longer buy the product. This product might even be your favorite. So, what do you do as a customer? Will you buy a replacement, will you skip the product or…. will you go to another supermarket, which does have your product on sale?
If the customer leaves, then you have done a bad deal as a supermarket. You have lost all of the revenue from this customer, who will likely not return to your supermarket in the foreseeable future. What can you do as a supermarket? You can ask your customers and tell them that you intent to cancel a certain product and get their reactions. Or you can offer a replacement.
In any case, you have to communicate with your customers; otherwise your numbers will decline a lot more than expected.
How do you interact with your customers regarding your assortment?
Enthusiasm drives Excellence!