THE PROPERIST

Our thinking is often a product of the past. The future demands fresh perspectives. Service Thinking provides just that.

The nineteenth and twentieth centuries were all about industrialisation. Mass production and economies of scale tackled many of the issues of the day and meant that people in the developed countries saw their standard of living leap. Workers were also consumers of the goods they made – creating a virtuous circle of wealth. From cars to washing machines, the product ruled the roost.

Today our western economies are 75% service-based and we live in an information age. Despite the fact that few of us in the West make anything tangible, what is left of our manufacturing sector still out-performs services in terms of productivity. Why does the dominant sector of the economy fail to perform?

And we have lost the sense that things are getting better. We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don’t make us feel happier or richer. Why are they not designed as well as the products we love to use such as an Apple iPod or a