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PROPERIST [ProPer-ist] 1. a person who advocates new ways of living and working. Click here to check out: My Personal Profile Mail: arnold at theproperway dot com |
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How do you persuade a billion people to change their lives? | Forum for the Future
Businesses leading the way on sustainability now accept that they need to take responsibility for the social and environmental impacts of their products, and that means helping their customers use them more sustainably.
Behaviour change is a hot topic, and the International Green Awards www.greenawards.com, held at a glittering ceremony at the Natural History Museum last month, provided many inspiring examples of how organisations are becoming increasingly ambitious and creative in their efforts to help customers cut carbon and save energy, fuel and water.
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